Omniture Web Analytics

Omniture now an Adobe company is the leader in Online Business Optimisation with a focus around Fortune 500 companies. The Omniture suite of solutions power some of the largest and most popular ecommerce and business websites. One of their most popular analytics platforms is SiteCatalyst which competes with Coremetrics and webtrends.

Omniture SiteCatalyst®
Omniture SiteCatalyst is the foundational product for the Omniture Online Business Optimization Platform. It provides you with actionable, real-time intelligence regarding your online strategies and marketing initiatives. Omniture works to produce Actionable Web Analytics as it also helps you quickly identify the most profitable paths through your Web site, where visitors are dropping off, what’s driving critical success events, and how different segments of visitors interact with your Web site.

SiteCatalyst provides:
* Real-time data to make timely decisions
* A quick snapshot of the key performance indicators (KPIs) for your online efforts in a reader-friendly dashboard
* Automatic alerts anytime a KPI moves to a dangerous or impressive level
* One place to measure, analyze and optimize all of your online and multi-channel initiatives

SiteCatalyst at a Glance – SiteCatalyst provides in-depth analysis of your Web site visitors. Basic reports can be accessed or downloaded in a variety of formats at any time.

* Mobile Analytics – SiteCatalyst provides one place to measure, analyze and optimize integrated data from mobile Internet audiences. * Multi-site Grouping – Gather data across several Web sites or analyze each one individually.
* Visitor Segmentation – Understand exactly how different types of visitors behave. With a single click on the filter icon, create visitor segments based on any events.
* Action Alerts – Automatic notification of event triggers when key metrics exceed or fall below expectations.
* Data Sources – Set-up and schedule third-party and non-web data for automatic import.
* Cross-category Analysis – Get deep multi-placement analysis for merchandisers.
* Video Measurement and Reporting – SiteCatalyst tells you more about visitor video engagement post-video behavior than you can find anywhere else.
* Web 2.0 Optimization – Increase the relevancy and effectiveness of the latest Web 2.0 tools such as social networking, consumer reviews and blogs.

SiteCatalyst Navigation

Efficient navigation quickly puts the most relevant reports at your business’ fingertips, including Contextual Knowledge Base articles and bubble help.
Speedy delivery—send a good-looking report across hundreds of report suites in less than a minute.
SiteCatalyst and Mobile specific reports including screen size, color depth, video and audio formats to maximize the return on mobile ad spend.

Many large enterprises need the ability to easily build and customise reports for everyone in your organization.  Their product takes more resources than other solutions such as Woopra, Piwik or Google Analytics to implement.  Take their product tour to learn more about Omniture Web Analytics.